I switched to this TP some years ago when I read an article, from an orgniztion zi know and trust, that rated it in the "most environmental" category as it is made entirely from recycled paper. It turned out to be the best TP I had found in years... not becuse it is super thick and cushiony because it isn't, but because it is thinner and I have more control over how much I use. I used to buy it by the case on Amazon, but the last time I needed to order it they were not carrying it, so I bought 4 cases from Herbspro. That should last us awhile!